About

User Guide

Purpose

Credits

Feedback & Contact

Case Study: SOS DC

Resources

Other Resources

Request a Strategy Coach

Craft of Campaigns Podcast

Training for Change Organizing Skills Institute

This workbook shares strategy tools and resources for organizers planning or waging campaigns. Each Workbook topic below contains a description, an example, and a worksheet. Browse topics in any order.

Strategy Topics

Cutting the Issue

Stakeholders & Audiences

Pillars of Support & Identifying Targets

Identify Points of Leverage

Messages That Move People

Spectrum of Support

Demands

Plan to Win: Critical Pathway Analysis

Brainstorming Tactics

↳ Tactics: Selecting Scenes & Stages

↳ Tactics That Motivate Our People

↳ Tactics That Set the Tone

Sequencing Tactics

Campaign Theory of Change Statement

🏗 Coming Soon!

Narrative Landscape Mapping
Action Logic
Using Campaigns to Build a Base

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