About

User Guide

Purpose

Credits

Feedback & Contact

Case Study: SOS DC

Resources

Other Resources

Request a Strategy Coach

Craft of Campaigns Podcast

Campaign Strategy 101 Workshop

Training for Change Organizing Skills Institute

This workbook shares strategy tools and resources for organizers planning or waging campaigns. Each Workbook topic below contains a description, an example, and a worksheet. Browse topics in any order.

Strategy Topics

Cutting the Issue

Stakeholders & Audiences

Pillars of Support & Identifying Targets

Identify Points of Leverage

Messages That Move People

Spectrum of Support

Demands

Plan to Win: Critical Pathway Analysis

Brainstorming Tactics

↳ Tactics: Selecting Scenes & Stages

↳ Tactics That Motivate Our People

↳ Tactics That Set the Tone

Sequencing Tactics

Campaign Theory of Change Statement

🏗 Coming Soon!

Narrative Landscape Mapping
Action Logic
Using Campaigns to Build a Base

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